Setting up a domain for blogging or when setting up a business is intimidating for many people when they come across the different acronyms and terms they need to navigate in the process. If you are a blogger that is a bit confused about all the language involved, this guide will be helpful to understand the sometimes opaque vocabulary involved in getting your own domain.


In uncomplicated terms, a domain is a website address. To get to a website, its address (domain name) needs to be entered into a website address bar. Each website has a domain name, which is unique to it alone (like a street address), and cannot be shared by any other website. For instance, Google’s address is; that’s the domain name. To read this post, you got here through this website’s domain name. If you were to click on this link, you would be taken to the website homepage for NZ Domain Name Registration & Cheap Domain Names through its domain name. Now that you understand how domain addresses work, let’s go down a bit further.

IP Address

An IP address is what your computer uses to locate websites online. It is made up of a sequence of digits. Because a string of numbers is less easy to recall than an actual name, a domain name is usually used instead of its IP address to locate the website. You may have heard techi


A Domain Name System (DNS) is an internet service responsible for converting your domain name into its unique IP address when it is entered into a browser address bar. Usually, visitors to your website only know your domain name but the DNS supplies the IP address. This is what guides your traffic to your website.

The DNS is divided into three parts:

  • TLD or Top Level Domain
  • SLD or Second Level Domain
  • Third Level Domain, known as the Subdomain

TLD or Top Level Domain

The last part of a domain name is what makes up the Top Level Domain. TLD can be further divided into three:

  1. Generic Top Level Domain (gTLD):

This refers to the domain names that end in .com, .net, .org, and so on. Generic Top Level Domains (gTLD) are also divided in two: sponsored Top Level Domain (sTLD) and unsponsored Top Level Domains (uTLD). A sponsored TLD is controlled, proposed and financed by either a company or an organization. For instance, .gov and .mil are exclusively used by the US government and its affiliated military institutions. For this reason, there are strict rules established and enforced to restrict eligibility to use the TLD. However, unsponsored generic TLDs are the most widely used. They are administered by the Internet Corporation for Assigned Names and Numbers (ICANN) and the Internet Society. .com is the most popular unsponsored TLD and has been registered more than 127 million times by domain name users around the world.

  1. Country Code Top Level Domains (ccTLDs):

ccTLDs consist of a two letter code representing a country. This refers to the domain names that end in .fr (France), .es (Spain), .uk (United Kingdom). There are over 200 country codes belonging to this group.

  1. New Top Level Domains (nTLDs):

Domain names in this group started to be introduced gradually in 2013 primarily because the gTLDs and ccTLDs are growing limited in availability by the day. New Top Level domains open up the chance to register short web addresses with the added advantage of being easy to remember. Examples of these include short and memorable domain endings such as .xyz, .shop, .newyork. The nTLDs are aptly categorised into different groups. For instance .nyc, .vegas and .miami refer to specific locations. Websites focusing on activities and interests could end with .photography, .sport, .cloud, while specific sectors could use .restaurant, .construction, or .car. You can read about how a .london could be used here.

SLD or Second Level Domain

In a domain name like, example is the Second Level Domain. SLD could be any name at all as long as it is unique to a specific entity. It could be the name of a person, a business, a company. Because of its unique nature, Second Level Domains are protected by trademark.

Subdomain or Third Level Domain

Consider a website as a large shopping mall with different stores having different names. The nature of the subdomain is to provide structure to a website, making it easy to locate different “stores” within it. The typical website has different pages, which are organised using subdomains, or directories.

CNOBI Domains

CNOBI stands for Com, Net, Organisation, Business and Information. These are the five domain endings (gTLDs) available to you when you want to set up a domain name. Even though they are grouped by sectors, there are no restrictions on who and what businesses or companies can use them in their domain names.

The choice of TLD for domain names usually depends on the purpose for which the website is being created. Most people tend to prefer the more common top level domains such as .com, .net, .org as they are good indicators of what the business or company is about. Country specific TLDs such as .fr for France, .ca for Canada or .nz for New Zealand are also among the highly favoured as they serve to attract locals searching for products or services offered by their nationals. You have to think about how your domain name will affect SEO, as well a the intrinsic domain factors.

Companies or commercial enterprises setting up a domain name typically go for one which ends in .com, while computer networks choose the .net TLD. .org is used by websites backed by non-profit or commercial organisations. Business websites owned by companies, freelancers or professionals employ .biz for their domain name. Also, websites providing information for their products and services simply end their domain name with .info.

At the end of the day, it is the TLD that is available at the time of registration that will be used in the domain name.


Be Sociable, Share!