Donald Trump isn’t letting up on his feud with “The View” host Rosie O’Donnell. Now, his daughter is joining the fray. Ivanka Trump, who serves as vice president for real estate development for the Trump Organization, says the started the verbal exchange and has been “bullying people for a long time”.

“I think it was unfair, it was uncalled for and, quite frankly, there was no reason for it,” Trump said this morning while appearing with her father on NBC’s “Today” show. “As my father said, she, too, has had a lot of second chances. You know, there’s nothing surprising about the fact that my dad’s gonna come back with a vengeance anytime anyone says anything negative against him.”

O’Donnell recently made several comments about Trump, including saying that he has been “bankrupt so many times.”

Barbara Walters, creator of and cohost on “The View”, said on Wednesday’s show that while several of Trump’s buildings have filed for bankruptcy, he never has done so personally.

While on the “Today” show, Trump attacked host Meredith Viera, who asked about the feud with Rosie O’Donnell.

“Here we are talking about ‘The Apprentice’ and you don’t want to talk about ‘The Apprentice,’ you want to talk about Rosie, and you shouldn’t mention them in the same breath,” Trump told Viera.

Viera told Trump he “fueled the fire” of the feud, which began when Trump allowed Miss USA Tara Conner to keep her crown after speculation that she had been drinking while underage in New York City. Trump owns the Miss Universe organization, which includes Miss USA and Miss Teen USA.

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