I filed this story under the category of Religious News, but I will be frank with you, I was sorely tempted to open up a new category Religious Whining. Because that is this is what it is. The Love Guru is likely a mediocre movie at best, and if the lunatic fringe would leave it alone it would have a one week run in the theaters and then gently rot on the shelves of Blockbuster.

Of course Reno, Nevada based self nominated Hindu leader Rajan Zed does not agree. In the latest piece of rubbish that masquerades as a press release, Mr. Zed wants the movie to get an NC 17 rating. This, I would say, is about as likely as Snow White And The Seven Dwarfs being shown on the Playboy channel. The Motion Picture Association of America (MPAA) and National Association of Theater Owners (NATO) that operate the movie ratings system have currently certified the movie with a rating of PG 13.

Mr. Zed says “it appears to be lampooning Hinduism and Hindus and using Hindu terms frivolously”. Now this sentence alone leads me to believe that he has not seen the movie. In fact, to the best of my knowledge no-one other than studio insiders have seen it. But I’ll bet a buck it is just a harmless movie.

One of the ways that movie companies market new releases is using viral marketing on the internet. A web site, a forum, maybe even a YouTube appearance or three. Paramount/Viacom don’t need to engage a web weenie for this release, our self proclaimed Hindu leader Rajan Zed is doing it all for them! Mr Zed has about as much credibility as Michael Jackson running a ‘boys only’ Day-Care.

Simon Barrett


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