The Tower’s publisher was surprised to see a fundraising e-mail in the inbox today.  The surprise was not the fundraising e-mail per se, but the fact that it was literally a verbatim copy of the e-mail that was sent out last week, on August 8 – titled “I won’t back down one inch” – which The Tower had also published in its entirety.  Moreover, the campaign was quite candid in noting that it was the same e-mail, since the subject line of the e-mail read “In case you missed it – I won’t back down one inch.”

The Tower speculates that the August 8 e-mail must have been effective, or the campaign would not be using it again, particularly just five days later.  Senator McCain has had several days of good news – the Colin Powell donation, a successful weekend of retail campaigning in New Hampshire, and no fallout from skipping the Ames straw poll – and perhaps the campaign felt that the time was ripe to use it once more. 

Text of the 8/8 and 8/13 e-mails, the latter appearing at 3:17 PM Monday afternoon:

Dear (recipient’s first name),

Have you seen the headlines about how much money the Democrats are raising? In just six months, the Democrats running for president against me have raised more than a jaw-dropping $100 million combined! These well-funded Democrats are so far out of the mainstream that electing any one of them as President would lead to a less secure homeland, surrender in Iraq, socialized health care, new taxes, and even more wasteful spending. For every issue facing our nation, their solution is more government.

I’m still the Republican presidential candidate who is in the best position to stop the Democrats from taking the White House in 2008. And with the stakes so high, we cannot afford to give up…or even back down one inch. I’m the only candidate in this race prepared to be Commander-in-Chief from day one and dedicated to continuing the fight against Islamic fundamentalists. I will veto every bill that wastes taxpayers’ dollars, and I will stand up to the special interests and Washington lobbyists to find real reform to fix our nation’s most pressing problems, like health care. With so much on the line, we cannot afford to elect a Democrat to the White House in 2008.

With the Democrats so well-funded, I need your help. I need you, today, to make a special donation to ensure our campaign can keep pace with our opponents to spread our message of common sense conservatism. I need your most generous donation of $50, $100, $250, $500 or even $1,000 today to respond to their attacks and get my own message out.

I have advantages in this race that will ultimately prove decisive. First, my unwavering conservative principles will continue to attract voters who want a President who will stand tall and take on the tough challenges. Second, my life experience has prepared me to face the challenge of Islamic extremism and be Commander-in-Chief from day one. Third, I have been through the grueling demands of a presidential campaign before. This campaign will be a long, hard fought contest…and I am ready to battle every inch of the way. Finally, I have the best, most committed supporters like you. This is the key to going the distance and winning in the long haul.

My friend, it’s still no secret that I don’t like asking for money. But the fact is I cannot win without your continued financial support. I have no choice but to ask you to immediately follow this link to give $50, $100, $250, $500 or more.

The McCain team is a true grassroots effort. But no grassroots effort can be successful without passionate supporters like you ready to step up to the plate as the stakes get higher and higher.

There’s still time to spread my message to Republicans in early-voting states, but I can’t do that without you.

Sincerely yours,
P.S. I am confident that as even more Republican primary voters form judgments on my experience, record, and vision, I will surge into the lead and hold it all the way through the general election. But these coming weeks and months are the key. I’m relying on you to help me get my message out by immediately following this link to give $50, $100, $250, $500 or more today. Thank you for you generosity and support.
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