One of the biggest concerns on many people’s minds when they heard that EMI Records was bought by Terra Firma for $6.4 billion was most likely, “What about that iTunes deal with EMI?” Well, rest assured, the deal is still on, and will most likely stay on.

In April, Apple and EMI wrote up a deal that made the entire catalog of EMI’s music DRM-free (Digital Rights Management). This meant that consumers would be able to purchase songs from Apple’s iTunes Store and do multiple things with them including putting the songs on non-iPod MP3 players and playing the song on multiple computers just to name a few. The deal also made DRM-free songs $1.29, 30 cents more than the DRM-ed songs on iTunes.

According to Playlist, neither Apple nor EMI would comment on the possibility of a delay of the DRM-free songs that were slated to premiere on iTunes this month. Aram Sinnreich, the founder of Radar Research, a Los Angeles media consulting firm, believe that it will go on as scheduled. “They can’t renege on the deals very easily without the value of the company plummeting.”

Analysts are unsure whether Terra Firma will continue with strategies that will benefit both the consumer and the record company. Sinnreich thinks that EMI making it’s music selection DRM-free was a wise choice. “It’s the only way for record companies to have a role in the emerging digital marketplace.”

Not everybody shares Sinnreich’s opinion, though. Warner Music CEO Edgar Bronfman said that EMI’s removing of DRM is “completely without merit.” “We advocate the continued use of DRM. The notion that music does not deserve the same protection as software, film, video games or other intellectual property, simply because there is an unprotected legacy product in the physical world, is completely without logic or merit.”

Sinnrecich believes that record companies don’t want to change because they believe they are in a good area right now and will only change when change is desparately needed. He believes that change is needed now. He, among other, believes that other record companies will follow the non-DRM path some time, although does not predict when that will be.

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Zach Flauaus also blogs at his personal site,

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