I have noticed a huge amount of online interest in an article I wrote about this company last year. I think it is only fair to share this latest Press Release with you all. Rather than backing off, they are now becoming even more aggressive.

For those of you that missed my first growl about this company and their practices, you can find it here.

As best I can tell companies like Nielson are reputable, they ask before they collect. People like comScore, and their other sleazy operations should ask for permission before snooping.

Why does comScore only have an ‘Opt Out’ option? At no point do they tell the user that they are being snooped on.  It is only after web owners start to find problems with their page load times that they discover that comScore is the issue! Here is the latest problem that you have to face.


comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of Video Metrix 2.0, the next generation of comScore’s industry leading online video measurement service. The new service offers several enhancements – including reporting of online video ad impressions – designed to better align with the realities of today’s online video landscape. For more information on Video Metrix 2.0, please visit www.videometrix2.com.

The press release below is also available at: http://comscore.com/Press_Events/Press_Releases/2010/7/comScore_Launches_Video_Metrix_2.0_to_Measuhttp://comscore.com/Press_Events/Press_Releases/2010/7/comScore_Launches_Video_Metrix_2.0_to_Measure_Evolving_Web_Video_Landscapere_Evolving_Web_Video_Landscape

Please let me know if you have any questions or would like to speak with an analyst.

Thank you,
Stephanie Lyn Flosi
comScore, Inc.

Simon Barrett

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