Merchants Of Deception takes up into the murky world of Multi Level Marketing, specifically Amway and its various subsidiaries. You can read my book review here.
Eric was involved in Amway for very close to a decade, he and his wife made it to the lofty Founders Emerald Level, this is a position that only something like 1/25 of 1% of Amway distributors attain. But rather than find himself living in the lap of luxury as he had been promised, he found himself bankrupt, foreclosed on, and in poor health. The 12-15 hours a week to become financially free was actually a 100 hours a week of constant toil into the poor house.
Although Eric and Patty Scheibeler’s experinces were in the 1990’s their story is a chilling one, and one that is sadly even more relevant today. There are dozens of MLM schemes out there, and many are not as they seem. Slick marketing, and deception are their keys to success.
I had the opportunity to talk with Eric Scheibler on Blog Talk Radio. He pulls no punches, and is quite clear about how Amway and its ‘Kingpin’ distributors opperate. There are two very distinct pyramid schemes involved. One by Amway itself, and another more insidious one perputrated by some high level distributors.
Eric has some very interesting statistics, at the working level Amway Distributors have a higher that 99% rate of failure. The recuitement method is slick, it is not stupid people that are conned, but intteligent proffesionals. Lured by wealth, these people find themselves wrapped up in a huge lie. Deception lays around every corner. But it is deception of a genius level.
As Eric explains, there are people who are fabulously rich, they do own private jets, 30,000 acre ranches, one even has his own private island. Well with 8 billion dollars in anual sales, all of that money has to go somewhere!
Eric has made it his mission to expose Amway and its Kingpins, copies of the book can be ordered from http://www.merchantsofdeception.com/ he also is the epicenter of a growing movement of disgruntled Amway Distributors that have lost huge amounts of money as a result of their involvement. If you are one of those people, please contact Eric via his web site.
In my review of Merchants Of Deception I mentioned parallels between Amway and Scientology, having spent 40 minutes interviewing Eric I am now even more convinced. Both exhibit cult like behavior, and both leave cult like symptoms in their victims. In fact one group of deprogramers is using Merchants Of Deception as a tool to deprogram ex-scientologists.
You can listen to the entire interview here.
Simon Barrett
5 users commented in " An Interview With Eric Scheibler About Merchants Of Deception "
Follow-up comment rss or Leave a TrackbackInteresting! Glad you are exposing this. Do you think Shaklee is the same way?
Do you have any official Amway/Quixtar publication stating average double diamond income.
any website proffessional can say that the above link is a fake one….. this link redirects to some other website which has again been taken on lease from some other website by hacking there space.nd any news related to Amway here mentioned in book are no doubt an outcome of a frustrated failure.A criminal has written the book.Every big agences has leg pullers so do Amway. Amway is too transparent to their customers then any company in the world.
the book is also a very cheap way to convey criticism. the one who criticises is none other than non-believer of truth n who is actually ignorant.
above all founder emerald doesn’t have all the knowledge of Amway and this man Erich is actual a failure so he talks about failures even in school the failure student dnt speak about success.In every school, job,industry the rate of failure to achieve the top is always least may be 3% max.
I’ve experienced what kind of rewards Amway offers to its distributors, bankruptcy and bad health. My parents were involved in this cult for over a decade, reaching the diamond level. As soon as my dad got very sick from the horrendous schedule he kept while trying to keep “the business” running, my parents lost their income and all their “friends”. They were left with thousands of books, tapes and dozens of sets of pots. So much for the dream. MLM doesn’t work unless you are at the top of the pyramid selling the motivational garbage that only serves to promote buying more motivational garbage.
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