Small business owners are always on the lookout for cost-effective ways to get customers in the door. Running promotions and sales creates urgency and excitement for specific products or services. You can run promotions on popular items to increase traffic or to give consumers a reason to try something new and different like Pennsylvania lottery bonus code. Consider different types of sale promotions when finalizing your marketing and sales plan.In this article we composed five sales promotion ideas that can help you decide which type is right for your business.

Free Gift

It almost doesn’t matter what it is, offering a free gift is often all it takes to move a changing prospect to a paying customer. If the free gift is something that is both appealing to your customer and helps promote your brand, it is an even bigger win. A perfect example of this is giving away a free t-shirt, with your logo and web address on it, with any purchase. Just ensure the free gift however small is of high quality. This creates excitement in the mind of the customer and he received something for “free”. He might visit again and again.

Free Samples

Small businesses don’t have large budget but still can provide free samples to customers. So, if you have a new product that you’re trying to sell? Give out samples! This works best with food but can also work at spas and salons with tester lotions and perfumes or aromatherapy products. People like something they can try before buying.

Email Marketing

Email marketing was, is and is touted to always be one of the best ways to promote your business. It is one of the most commonly used types of sales promotions across the world because of its ease of implementation and because of its penetration. Each and every one of us has an email account which we access regularly. Thus, an Email is personal to us when received in our phone and we are bound to check it out.


There are different forms of contests which can be run to gather more customer information or to motivate the customer to try the product or to create awareness about the new retail place. Contests can be as simple as winning a gift through a scratch card, or it can be an in-house game in a retail showroom or it can be an online contest for which users have to enter their information. Due to the phenomenal rise of the internet, online contests have become very easy and important.

Quantity Discount

The more quantity of the product you buy, the more is the discount. Grocery stores are famous for discounting products that you buy in higher quantities. For example, buy six bags of chips to get 12 percent off. Bulk purchases aren’t limited to groceries though. Cellphone providers offer family plans, offering a deal for four phones with service. In such type of quantity discount the bigger the purchase, the cheaper things become.


Be Sociable, Share!