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       Friday, September 29, 2006

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You've got a long tail

These days, if you are a published author, you've got a "long tail." This is where numerous, small-market works sell forever on the Internet. Once the work is sold by Amazon, if it is one unit or ten, if it is available almost anywhere in printed or e-book form, it is available.

The long tail is rich with vast numbers of publications, often ridiculously available. Fifty-four year-old radio broadcasts are being resold, as well as twenty-year old paperbacks.

One curious effect is the impact on the author. More of a market means that with each passing year, an author may only represent a vanishingly small amount of total sales. Fewer and fewer issues have large sales records.

Accordingly, the accounting side of publishing houses has taken note of this fact, sparking a wave of mergers and editorial consolidation.

Authors are increasingly expected to share the costs of editing and promotion. Publishers look to cover their costs- upwards of $50,000 for an average run- and choose only likely market winners. And the small-market book publishers (as described in this article at Financial Times) are treated by distributors (Amazon) like any other creditor.

The new economy, is seems, is still driven by fees and elastic payment terms. If the distributors maximize their profits, that will squeeze the publishers and authors even harder.

Via Slashdot.
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posted by James Wiegand at 2:57 PM  

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