Blogger News Network

Online search engine leader Google Inc. has agreed to censor its results in China, adhering to the country's free-speech restrictions in return for better access in the Internet's fastest growing market.

The Mountain View, Calif.-based company planned to roll out a new version of its search engine bearing China's Web suffix ".cn," on Wednesday. A Chinese-language version of Google's search engine has previously been available through the company's dot-com address in the United States.

By creating a unique address for China, Google hopes to make its search engine more widely available and easier to use in the world's most populous country.

Because of government barriers set up to suppress information, Google's China users previously have been blocked from using the search engine or encountered lengthy delays in response time.

The service troubles have frustrated many Chinese users, hobbling Google's efforts to expand its market share in a country that expected to emerge as an Internet gold mine over the next decade.

Google officials characterized the censorship concessions in China as an excruciating decision for a company that adopted "don't be evil" as a motto. But management believes it's a worthwhile sacrifice.

"We firmly believe, with our culture of innovation, Google can make meaningful and positive contributions to the already impressive pace of development in China," said Andrew McLaughlin, Google's senior policy counsel.

Google's decision rankled Reporters Without Borders, a media watchdog group that has sharply criticized Internet companies including Yahoo and Microsoft Corp.'s MSN.com for submitting to China's censorship regime.

"This is a real shame," said Julien Pain, head of Reporters Without Borders' Internet desk. "When a search engine collaborates with the government like this, it makes it much easier for the Chinese government to control what is being said on the Internet."