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Monday, March 21, 2005
Blog Readers: Some Interesting Numbers I owe a hat tip to Mr. Snitch for this find, which is a reader survey done by Blog Ads. The survey of blog readership is dated May 17 - 19, 2004 but I don"t believe that"s extremely relevant given what I wanted to parse out of the data. Specifically I used table 9 at the second link above. In essence the study makes it appear as though California is the dominant state as regards blog readership. As Mr. Snitch points out "The largest percentage of blog readers are in California." By the raw numbers, that is a very true statement. Of over 16,000 respondents they comprised 2,411 respondents by the raw numbers. But you get a slightly different picture when you begin to allow for one other demographic - the percentage of the national population living within all fifty states. The methodology I used was to remove Guam, Puerto Rico and international respondents from the blog ads survey. They represented appropximately 4.6% of respondents. Then I adjusted the remaining percentages by state so that participants residing within the US equaled 100% of the sample - 15,583 respondents, as adjusted. Basically what this data shows is that on a percentage of total US population, or a per capita basis Washington DC residents read blogs at a rate almost 10 times that of Californians. And several other states also out distance California by this measure. As you scan the numbers below, another issue does stand out - blog readership measured in this way is a much larger Blue State phenomenon than Red on a per capita basis. Just to run through some quick numbers to make the table clear - DC is only .20% of the national population according to the 2000 census. But they show up as a full 2.17% of blog readers in this one study. California has large numbers, but taking into account the large population you start with, on an individual basis, they are less interested in blogs than citizens of 9 other states and DC. The top states are nearly if not all Blue States - the bottom clearly Red with a few exceptions. The site where I found the state populations as a percentage of national population is here. From left to right the column headings represent the name of the state, the percentage of the national population within that state, the number of residents in each state that showed up in the survey as a percentage of the total number of respondents, the percentage of participation as it varied from a one to one relationship with the state"s national population percentage where 100% would equal a one to one relationship on a percentage basis. Someone may want to correct my Math or thinking on this - college stat class is a long way back, but I believe based only on this one analysis one could (speculate) that of 100 Washingtonians 10 would read blogs based on these numbers. In Massachusetts - only 2.1 of 100 and so on. Please keep in mind I did not do the original survey and cannot speak to its viability or bias, I"m sure some exists somewhere in such a thing. STATE % of Nat. POP Num. Participants. % of Participants. % Represented / pop. % District of Columbia 0.20% 338 2.17% 1085% Massachusetts 2.26% 740 4.75% 210.12% Vermont 0.22% 69 0.44% 201.27% Washington 2.09% 634 4.07% 194.67% Oregon 1.22% 327 2.10% 172.00% Virginia 2.52% 595 3.82% 151.52% Minnesota 1.75% 408 2.62% 149.61% Colorado 1.53% 355 2.28% 148.90% New Hampshire 0.44% 94 0.60% 137.10% Maryland 1.88% 399 2.56% 136.20% California 12.04% 2411 15.47% 128.50% New York 6.74% 1310 8.41% 124.73% Connecticut 1.21% 226 1.45% 119.86% Delaware 0.28% 51 0.33% 116.89% Rhode Island 0.37% 67 0.43% 116.20% Illinois 4.41% 775 4.97% 112.77% Alaska 0.22% 37 0.24% 107.93% Maine 0.45% 72 0.46% 102.68% New Jersey 2.99% 440 2.82% 94.43% Arizona 1.82% 261 1.67% 92.03% Wisconsin 1.91% 263 1.69% 88.36% Texas 7.41% 1002 6.43% 86.78% Hawaii 0.43% 58 0.37% 86.56% Wyoming 0.18% 24 0.15% 85.56% Tennessee 2.02% 268 1.72% 85.14% Georgia 2.91% 386 2.48% 85.12% New Mexico 0.65% 84 0.54% 82.93% North Carolina 2.86% 369 2.37% 82.80% Iowa 1.04% 127 0.81% 78.36% Pennsylvania 4.36% 525 3.37% 77.27% Missouri 1.99% 237 1.52% 76.43% Montana 0.32% 38 0.24% 76.20% Ohio 4.03% 442 2.84% 70.38% Kansas 0.96% 105 0.67% 70.19% North Dakota 0.23% 24 0.15% 66.96% Utah 0.79% 81 0.52% 65.80% Michigan 3.53% 360 2.31% 65.45% Indiana 2.16% 198 1.27% 58.82% Kentucky 1.44% 128 0.82% 57.04% Nebraska 0.61% 54 0.35% 56.81% Idaho 0.46% 40 0.26% 55.80% Nevada 0.71% 61 0.39% 55.13% Oklahoma 1.23% 105 0.67% 54.78% Florida 5.68% 476 3.05% 53.78% Louisiana 1.59% 132 0.85% 53.28% South Carolina 1.43% 107 0.69% 48.02% West Virginia 0.64% 46 0.30% 46.12% South Dakota 0.27% 19 0.12% 45.16% Alabama 1.58% 107 0.69% 43.46% Arkansas 0.95% 56 0.36% 37.83% Mississippi 1.01% 52 0.33% 33.04% 100.00% Also available at Blogger News. Dan Riehl blogs at Riehl World View. Blogger News Network is advertiser-supported, and your visits to our advertisers help BNN to meet its expenses. Help keep us afloat! posted by BNN Archive at 4:55 PM |
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