The name was ridiculed just as much as Nintendo’s reputation for making “premature” games was. Ever since the days of the Nintendo 64, the video game giant has been labeled as “kiddish” and much more child oriented than the Playstation line of consoles and the more recent Xbox line. But now Nintendo is having the last laugh.

Over the past 8 months since the Wii’s release, sales of the system have blown Microsoft’s Xbox 360 and Sony’s Playstation 3 away. It has sold twice as many products than the PS3 which was released in the same month as the Wii. The Xbox 360, which was released about a year before either of its competitors, has sold about 5.6 million systems. Sony is weighing in with 1.4 million consoles while the Wii is at 2.8 million.

With the unforeseen massive sales of Nintendo’s newest system, many developers have taken a step back to look at where their resources should be going. Chairman and Chief Executive of Foundation 9 Entertainment, Jon Goldman, stated that “Publishers are saying, ‘Instead of spending $15 million or $20 million on one PS3 game, come back to me with five or six Wii pitches.’ ” Developing giant Electronic Arts, bringer of such franchises as The Sims, Need for Speed, and Madden, has announced that it will be moving many of it’s resources towards developing for the Wii. Other major companies, including Activision, developer of Call of Duty, and Ubisoft, developer of Rainbow Six, have stated the same.

Another reason that developers have chosen the Wii is because of the fact that it costs about $5 million to make a game while it is around $15-20 million for the Xbox 360 or PS3. The time taken for a Wii game to be produced is around a year, while it ranges from 2-3 years for the Wii’s competitors.

If this keeps up, Nintendo will not only become even more of a powerhouse in the video game industry, but it will become even more difficult to defeat by Microsoft and Sony. This major comeback in the industry goes to show what great ideas and innovations in something can do towards refreshing customer’s satisfaction in a market.

For now, the fight continues and each system’s major titles are being released soon, bringing another round of console war to the forefront. We can only wait and see what happens.

http://www.iht.com/articles/2007/07/16/business/games.php?page=1

http://en.wikipedia.org/wiki/Nintendo

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