More and more e-mail service providers, two recent providers being AOL and Yahoo, have offered a solution to anyone running into spam blockers and filters when sending an e-mail: pay around it.  This new service, which allows senders to have their mail blast through filters and land directly in the Inbox, is meant for, but not limited to, banks, credit card companies, and anyone else who feels an urgency to reach a recipient. 

Since recipients have the opportunity to report any spam that may come through, e-mail providers that have allowed this service also defend it as a way of filtering out illegitimate e-mails and domains, a feature not unlike—you guessed it—the already existing spam filters.

At first, one would think that individuals or companies would have to pay a modest fee to intrude upon your Inbox.  As of right now, the going rate is ¼ of a penny per e-mail.

The main worry of recipients, of course, is that spamming will just become easier for serious spammers.  Remember Robert Soloway?  He was recently arrested for 35 separate charges, all of which related to his scam-and-spam business.  Through his marketing company, Soloway would sell mass e-mail software to companies under the false pretense that the companies could advertise via e-mail to pre-registered recipients.  The software, however, was made for mass spamming, and the companies only found out when they started receiving complaints from recipients.  Soloway was able to keep inquiries off his trail using dummy sites for awhile, but investigators have finally caught up with him.

What is to stop anyone, legitimate company or spammers, from infiltrating your Inbox?  According to one online article, the companies must “promise” to only send e-mails to recipients who have already agreed to receive them.  Of course, spam filters already come with a feature where a recipient can allow e-mails from senders from whom they have agreed to receive e-mails. 

In the end, if recipients had already agreed to receive someone’s e-mails, the senders wouldn’t be running into filters.  But now, at least that “company” that specializes in planting e-mail viruses and spyware can drop you a line with minimal fuss. 

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