Online versus On-paper? This is a battle that has been raging for several years. My own preference is; I donâ€™t have a preference. Some things are better on paper, and some things are better online. I do believe that long articles are better handled with black stuff on a white background (AKA paper). Unfortunately publishing on paper is a much more money intensive medium than publishing online. Online you have no â€˜per issueâ€™ costs, it matters little if 10 people, or 10,000, or 100,000Â people read your magazine. Paper is a whole different world, you have to print, you have to place, and you have to incur large costs before you make it to the news stand.
â€œWhere is this ramble leading?â€ I hear you ask! The answer is â€œGreatest Uncommon Denominator Magazineâ€. This is a new magazine, and one that shows great potential. As my Gym teacher from 40 years ago would say â€œyou need great intestinal fortitude to do thisâ€, he meant â€˜Gutsâ€™, and guts is what these people have.
FrontmanÂ Kaolin Fire has assembled a formidable crew, with Julia Bernd, Sal Coraccio, Sue Miller, andÂ Debbie Moorhouse. It is one thing to produce a 12 page throw-away rag, but to assemble a 212 page high quality magazine covering all aspects of the literary world, is an entirely different thing. Issue Zero (yes they started at the number zero) had a small print run, issue One will have a larger run, and I think it will do well. Using my huge â€˜cloutâ€™ in the literary world I managed to snag a pre-release copy, and I was impressed. The quality of the writing is outstanding. It far surpasses many of the books that I review.
I was talking to Kaolin the other day and I asked about the online/on-paper dichotomy, the answer was surprising, yet in another way it was not. Personally I love paper, you can hold it, you can read it on the bus, you can even read it while sitting on the â€˜throneâ€™, you can not do this with online. I recently review a book, unfortunately the paper copy was not available so I had to deal with a 300 page PDF, I hated it! My solution was to print it out! To quote Lewis Carroll â€œI am old father time the young man saidâ€.Â Kaolin told me that while they like paper, online would be the favored medium, however only 10% of subscribers are going for this choice.
Kaolin has a great concept, and I hope that Greatest Uncommon Denominator Magazine is a huge hit. Although issue one is still 6 weeks away from being published, and Kaolin specifically told me that they are not ready to accept subscriptions, I think that you should drop them a line (and tell them Simon sent you!). You can get a preview on their Web Site.