Interesting if unsurprising story: Liberal talk radio company Air America has filed bankruptcy.
Many on the right have used the group’s troubles for cheap jabs — liberals don’t have jobs to go to, so they don’t listen to the radio; the rest of the media is so liberal that lefties don’t need a dedicated program.
But I’d like to raise the question…why is the leftist The Nation pretty much the only political opinion magazine to ever turn a profit (if only for a few years; The Nation and all others would die if not for donations/sponsorships/etc.)? There is a healthy competition between National Review, The American Spectator and The American Conservative on the right and Mother Jones, The American Prospect and The Nation on the left. What is it about liberal opinion, or about liberals, that makes print such a more viable form?
I really don’t have any ideas. Maybe there is something to it that rural folks, more likely to be conservatives, tend to work in jobs where they can listen to the radio between 11 and 5 (Sean Hannity and Rush Limbaugh, at least in Wisconsin). Maybe right-wing opinions sound more convincing than left-wing ones when hammered out by loud white males.
But then again, it makes some difference thatÂ a significant number of talk show listeners, even in the days before Air America, have been liberals.
Hm. Any suggestions?
Robert VerBruggen blogs at http://robertsrationale.blogspot.com.