To combat Detroit’s image as a violent, unsavory post-industrial husk with low population density, the Detroit Metro Convention & Visitors Bureau is starting a new tourism push (with the full blessing of Detroit Renaissance, no less.)
That campaign is centered on:
That is, exporting the hip nomenclature of referring to Motown as simply “the D.”
On Wednesday, the convention group unveiled its new branding campaign, which features a logo with a fancy D engraved in metal and a list of attributes for which the group wants metro Detroit to be known — “Cars, Culture, Gaming, Music, Sports.” The brushed metal-looking logo plays up the fact that Detroit already is called “the D” among young, hip crowds.
“I like it,” Leslie Wright, a 32-year-old Ann Arbor resident, said Wednesday. “It looks flashy, like a car emblem. If I saw the logo on the Web, I’d probably click it to see what they have to say about Detroit.”
Larry Alexander, president and chief executive officer of the convention bureau, explained “Detroit is the American city where cool comes from” — interestingly, he said this to a crowd of 400 suburbanites in an Opera House, and yet betrayed no outward show of irony; Alexander was indeed playing it cool.
Nonetheless, his claim is true: Antoine de la Mothe Cadillac is known to have brought cool to the New World when he founded Fort Detroit in 1701. He is the first man on record to wear denim pants and a suit jacket to a business meeting, and is said to have worn sunglasses perpetually for the last 15 years of his life (although many historians believe this claim to be fanciful.)