If you’ve heard of direct response marketing but you’re unsure exactly what it stands for, you’re just like a lot of other people with a budding interest in marketing. This is a known strategy, and in fact even a popular one. But it’s not one that too many people can specifically define or discuss. To help you understand some of the basics, or potentially even employ the strategy yourself, here are five key points to know.

  1. DRM Targets Your Natural Audience

A lot of marketing efforts these days take a scattershot approach, launching brand exposure and hoping for a few hits. But with a DRM approach, you’re effectively trying to reach only those who are buying what you’re selling. This is done largely by way of presenting a problem before explaining your product or service. For instance, if you’re selling a new running shoe, you might engineer an ad to ask if people are having trouble with their running shoes, or experiencing foot, leg, or back pain while exercising. That’s how you hook people who are in the market for what you’re about to tell them you’re selling.

  1. It Seeks To Solve A Problem

Once you’ve seized the attention of relevant consumers by presenting a problem, you use DRM to explain the solution, and how your company brings it about. Using the running shoe example, you can explain what features are built into your product to stop them from having the problems you’ve already outlined. The explanation doesn’t have to be detailed, so much as it suggests improvement; in other words, you don’t need to explain the science behind why your shoe is better, you just need to assure them that it is.

  1. It Works Well With Digital Marketing

A lot of marketing happens in digital form these days, and there’s actually a misconception that DRM doesn’t work well in these formats. On the contrary, DRM can work well with your current digital efforts, as you may already have channels that effectively open up lines of communication to consumers. Since DRM is more about starting a conversation than simply splashing your own information about, these kinds of channels can be invaluable in facilitating a thorough and strategic approach.

  1. It Helps You Track Statistics

Aside from simply gathering customers that work well with your business, the idea of DRM is really to track statistics that reflect on your advertising efforts. Typically this is one by way of offering customers a specific way to engage with your business, and then building data based on how often that way is used. The most obvious example is a promotional code. If you give out this sort of thing only during a DRM campaign, you’ll know that every customer using it responded to that campaign, and so forth.

  1. You Can Start On A Small Budget

One thing that a lot of business owners quickly discover is that marketing is expensive. You usually have to spend money to get your name out there, let alone to convince consumers that they need or want your business. But because it’s a little more targeted and informative, DRM can sometimes be easier to do on a small budget. For instance, you can at least start by making your own short video or audio ads and shooting them out to the public via your social media channels. It’s a humble start, but it gets the ball rolling.

 

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