I love books and this one by Fred Lucas is magic. Very much it is a story about Talk Radio. A story of how and why the air waves lean right rather than left.
It is a great story, and the book contains many truths. But Talk Radio could not exist without the Right Wing support.
Lucas is correct in his theories, I love this quote:
In 1980, when Ronald Reagan was elected president, only about 75 all political talk stations existed. With the elimination of the Fairness Doctrine, the emergence of Limbaugh, who spawned an industry for Sean Hannity, Beck, Levin, Bennett and others, the news talk format was the most popular radio format in the United States, surpassing even country music for the first time in 2008, for a total of 2,064 stations carrying all political talkers, up from 1,500 a decade earlier.
Fred Lucas clearly leans to the right, but he makes some convincing arguments.
I love his use of the ‘Fairness Doctrine’, few know what it was, and even fewer understand the purpose. Without doubt the ‘Fairness Doctrine’, or more likely, Ronald Reagans removal of it’s removal in 1987 created talk radio.
What is the ‘Fairness Doctrine’?
It has a long and not very illustrious history.
I find it odd. The ‘Fairness Doctrine’ would seem to appeal to most right wing wing nuts. But…
Both sides are likely overstating the doctrine’s import. Even if it were to return, liberals would have a hard time co-opting the Fairness Doctrine to limit conservative talk radio to the degree they might like. The FCC has never applied the Fairness Doctrine to a talk radio host, nor does the regulation force stations to give equal time for every perspective. Further, the point might be moot without support from the Oval Office — which the doctrine does not currently enjoy. “As the President stated during the campaign, he does not believe the Fairness Doctrine should be reinstated,” a White House spokesman said Feb. 18. Assuming the regulation doesn’t get its renaissance this time, give it a few years. If history’s any indication, the Fairness Doctrine will rear its head again.
Try the book. Yes, the ‘Fairness Doctrine’ will indeed be back. The curious part is do you agree or disagree? Is the ‘Fairness Doctrine’ actually fair?