By John Donovan
I own and operate many Shell related domain names including, for example, RoyalDutchShellPlc.com and RoyalDutchShellGroup.com, both of which Shell International unsuccessfully attempted to seize 10 years ago in proceedings via The World Intellectual Property Organisation.
Depending on reaction to this article, I may put one of my domain names – aramcoshell.com up for sale, probably by auction.
It is potentially one of the most valuable domain names in the world.
Its value has been estimated at anywhere between US$1.25 trillion and US$7 trillion, making it the world’s most valuable company.
Motiva also markets Shell branded fuels at over 8,200 Motiva owned retail stations. The Shell brand has the largest overall retail gasoline network in the United States, with more than 14,300 sites coast-to-coast and a presence in all 50 states.
A retired Group Chairman of the Royal Dutch Shell Group, Sir Mark Moody-Stuart, is a director of Saudi Aramco.
Saudi Aramco is one of the few companies which could swallow Shell whole without the least bit of indigestion.
Neither the British or Dutch governments would be likely to incur the displeasure of the new progressive Saudi/Aramco regime by objecting to such a takeover.
One likely global brand name arising from a takeover would be aramcoshell. Its short and reflects the heritage of both brands.
No such company or brand currently exists.
I have owned the aramcoshell.com domain name for 10 years.
It may never have any value, or it might foreseeably become one of the most valuable domain names in the world.
SHOWN BELOW IS AN ARAMCO/SHELL JOINT VENTURE REFINERY IN SAUDI ARABIA.