In my opinion it was only a matter of time before the movie industry reacted to Google Glass. While most people view the technology as merely creepy and an invasion into personal privacy, it offers a serious headache for copyright holders. Gone are the days of smuggling a video camera into a theatre to make a rather icky and jittery copy of a newly released movie that could be made available for download on some dubious IRC (Internet Relay Chat) channels.

Today the art of movie piracy has moved on, the target is the digital copy, often stolen directly from the studio. The specter of the man with a camcorder still haunts the industry and Google Glass has become a concern.

While the current specs (excuse the pun) show a serious problem in recording a video for more than a few minutes the movie industry is still concerned about ‘Glassholes’. Several restaurant’s and other retail establishments have already banned the use of the device.

I had expected the banning of Google Glass to come from one of the larger theater chains, but no, first out of the starting gate is a relatively small regional chain Alamo Drafthouse out of Austin, Texas.

CEO Tim League has spent a year contemplating what to do about ‘glassholes’. He decided to sit and wait and see how the technology was being adopted. Last month they started to appear in his theaters, it was time to act. All 20 locations in the Alamo Drafthouse chain now have a no ‘glasshole’ policy.

Simon Barrett

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