Americans have been trying to lose weight for decades.  By every measure, the general population has totally failed in this endeavor.  The Center for Disease Control has these shocking statistics:

34.4% of adults over age 20 are overweight. (BMI > 25)

33.9% of adults over age 20 are obese (BMI > 30)

18.1% of teens age 12-19 are obese.

19.6% of kids age 6-11 are obese.

10.4% of kids age 2-5 are obese.

And these rates are increasing!

 

This is in spite of the fact that people continue to diet.  This should tell you that dieting, in the aggregate, simply does not work.  I think that’s because diets are supposed to fail.    Diet companies want you to fail so you’ll keep using their products and keep spending your hard-earned money on their products.  Even if you give up on Weight Watchers and then move to Medifast and then on to NutriSystem, you’ll probably end up back on Weight Watchers or Atkins or low carb or low fat or some other silly thing.  You might lose weight, but 96% of Americans then gain it back.

Americans have been losing the war on obesity…until now.

Introducing the nuclear weapon in the war on obesity….LifeSize.

Okay, that wasn’t meant to sound like an infomercial.  I’m just impressed by it.

I first saw this product on Home Shopping Network over a year ago.  I was totally skeptical, but then I considered that HSN would not give up their valuable air time to something cheesy and of poor quality.   They have a pretty serious reputation to uphold.  So I ordered it on a whim, having experienced the same diet failures over and over again.  I figured there was nothing to lose, except weight.  And as it turned out, I did lose weight – 32 pounds – and I’ve kept it off. Maybe that’s also why the users on HSN’s website have rated it 4.6 out of 5.  It’s works.

HSN shoppers and I are not the only ones to take notice.  It turns out that the New York Times has also.  I think it’s great that these two guys, Myles Berkowitz and Stephen Kates, have accomplished something no other gigantic diet company has, and apparently there’s a scientific study that backs it up.  I can’t wait to see those details.

The reasons I think LifeSize works are as follows:

1) You aren’t deprived.  Diets deprive.  LifeSize is about the freedom to eat anything you want.  You just need to eat it in the right portions, and those portions are generous.  I think restaurants over-serve us.  I found that LifeSize portions were just right.  I felt full and was shocked that I did.

2) It’s simple.  You have your portion tools and a cool wall chart that shows just how many portions a given food is.  Somehow – I’m not sure how – they fit every type of food you want onto this chart!  You get six LifeSize portions a day, plus a snack and/or dessert (both if you exercise).  There are no stupid points to count.  I don’t have to have some stranger “weigh me in”.  I don’t need some artificial motivation or have to buy some barely edible pre-packaged meal.

3) It’s easy to incorporate into life.  In just a few weeks, I settled into a rhythm.  I didn’t need to even look at the wall chart because I knew from repetition what size portion a certain food represented.

I’m going out on a limb here.  I think this signals a fundamental change in how Americans are going to lose weight.  We’ve heard about portion control before, but this is the first product I’ve seen that boils it down so simply and so effectively.   If LifeSize can catch on, I think this could really turn into a revolution.

The other awesome thing I discovered was that I paid for the LifeSize kit, and that was the last money I spent on losing weight.   There are no monthly fees or meetings to go to or products I must buy over and over again.

So what am I missing?  I don’t think I’m missing anything.  I’ll keep writing about this topic, though, and await your replies.  If you buy the product, let me know your experience.

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