It is beyond my comprehension why NBC would pay over a $billion to obtain the TV rights for the 2012 London Olympics and not show the Opening Ceremony live. This makes no sense whatsoever. Instead they are tape delaying it until 7:30 eastern (AKA Prime Time). I am not a sports fan, but I do like to watch the spectacle that opens and celebrates the young men and women from across the globe vying to be the very best. Citius, Altius, Fortius, which is Latin for “Faster, Higher, Stronger” is the motto, but it also has a deeper meaning. To represent your country in the Olympics puts you at the very pinnacle of (mostly non-professional) sports.

I have to admit that I was very unhappy at the NBC decision to tape delay the Opening Ceremony, but I guess it is all about the Ratings Game. We live in a wired world, so I assumed that NBC would at least stream it live on the internet. WRONG! They are not doing that either.

My next port of call was the BBC, I was convinced that they would be covering the event, and they are. They even have a live stream, but (there is always a but) they have slapped a geographical filter on the feed. Of course we in the US are outside of the catchment area!

I have never been a fan of NBC, and this Olympic deal is doing nothing to improve my thoughts about them.

The good news is that I think I have tracked down a live stream, but it is not in my native tongue, however I have spent enough time in the particular country that I can understand most of what is said. Where is it? Not telling, because NBC will probably try and prevent them broadcasting!

To mis-quote the great Russel T Case in the rather silly movie Independence Day

Up Yours NBC

Why pay through the nose for TV rights and then deny people from watching?

Simon Barrett

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