If you’re looking to improve your website so you can drive your sales up, it is vital that you pay attention to website analytics, says topwebdevelopers.org expert Eric Leuenberger in an online report on devwebpro.com.

What this requires is that you become aware of your problem areas so you know how to fix them. There are a few gauges that can reveal problem areas. The first one is called the bounce rate – these needs to be measured on each individual web page and on the website.

A bounce rate may be described as the percent no. of visitors that ‘bounce’ to other sites. Alternatively, these are the initial viewers to your site that are leaving to other websites. Hence, this rate has to be on the low side. In order to do this, you will have to determine which pages on your site have the largest bounce rate.

The most important bounce rate to look at is one where you have the most readers. If you have just one visitor on the contact page and leaves with an analytics bounce rate of 100 percent that might not be significant enough. However, if you have one thousand visitors on the home page, and half of them bounce with a 50 percent bounce rate, that is more revealing since there are more visitors on that site. The rationale is this – the weightage of the bounce on the home page is a bigger indicator of problem areas on the site than the contact page. This would translate into something like working with a larger sample of data in research, for instance.

However, with the advent of weighted sort Google Analytics, the developer is provided with a sharper tool to drill down on previously useless sort information. This gives the developer the ability to improve the website quickly, since it highlights the problematic area that you can improve on.

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