This is a very timely book. There are few people today that live in the US and are not concerned about health-care. People are living longer, and costs are soaring. Even if you have a great job, and are earning large sums of money, health-care is still a major concern. For many years I worked in ‘Corporate America’ and on an annual basis I was asked to select what plan I wanted to use for myself and my family. For the most part I had no clue whatsoever. It was an alphabet soup of HMO’s, PPO’s and other options that made even less sense. All I knew was that I had to make some uninformed decision that might backfire on me.

What I found astounding was that there was much more pressure put on employees to contribute to the United Way. Compulsory meetings, almost daily memos. It was as if the entire company was expected to participate. The pressure went so far as to list the percentage of each department that participated. Daily I was assailed by the United Way folks. Yet when it came to health care there was almost nothing. Just a fat envelope of stuff that had little meaning.

Mark Gaunya and Jennifer Borislow are trying to change that, the new book Bend The Healthcare Trend takes a look at one possible solution to the health-care problem. The philosophy is another of those alphabet soup solutions that I disliked as an employee, but a CDHP (Consumer Driven Health Program) does seem to have some positive aspects. It was an option that I was not aware of. The authors make some very good observations about how effective it can be.

My mother loved to tell me that “an ounce of prevention was worth a pound of cure.”

That is very much the concept behind the CDHP idea. By encouraging healthy habits in participants the need for reactive and costly health-care can be lowered. Bend The Healthcare Trend explains through the use of numerous examples how a large, and even small company can leverage the power of the dollar when dealing with the subject of health-care

I am not sure that Bend The Healthcare Trend target’s audience is the employer or the employee. It is crammed with facts and figures, that make CDHP seem like a very attractive proposal. It is however a very dry read. One that is so engrossed in the ‘alphabet soup’ that only the HR people in any company would likely read. This in my opinion is a mistake. In my opinion the authors should have written the book in a more easy to digest form. I suspect that they would have achieved a much larger impact.

Lowering healthcare costs is vital to the very survival of our health-care system. I am in agreement with the authors that what we have in place is not working well.

Why does it cost $900 for an emergency room visit? Why does it cost $10 for a pill of Tylenol?

The simple answer to that one is two fold, greed and liability.

If it was possible to take these two items out of the agenda life would be so much better.

You can order your copy of Bend The Healthcare Trend from Amazon, just click on the link above.

Simon Barrett

Be Sociable, Share!