Robert Siciliano Identity Theft Expert

Cyber profits are running into the trillions

Weekly, and often daily I remind readers of how potentially screwed they are once they boot up a PC and access the Internet. Identity theft is a real problem that messes up peoples lives. When someone’s PC is hacked and all their passwords are compromised account takeover can scammer1 devastate people financially. Even though a financial institution may “make them right”, they still lose money.

Most are beginning to realize a secure PC is one that is powered off.

Many view these rants as selling FUD. Fear uncertainty and doubt. And selling fear is what gets people to buy your security product. Many have accused the anti-virus companies as fear mongers selling their wares during the Conficker scare.

Fear based selling has been going on since the beginning of time and will always be a part of the sales cycle. But am I really selling fear, do those I work with sell fear? I don’t think so. But feel free to disagree with me.

The fact remains there are scumbags out there trying to figure out how to get you to part with your money in thousands of ways every day all day.

And if reminding someone of all these scams and then selling a solution to the problem is selling fear, then so be it. The question is, is the fear real or made up? Is there a legitimate scare that needs to be brought fear to light and the solution to fix it? Or is this just selling snakeoil, false promises and taking advantage of people?

Information Week stated “The computer security industry has failed computer users, and the Internet has become so unsafe that average users can’t protect themselves.”

The Internet is not a safe place for every day folk. The online world is like Iraq and Afghanistan (dangerous), the Taliban (criminals) are everywhere. Most people do not have the capacity to secure their networks or have the technical know-how to surf safely.

Studies show 40% of websurfers havent updated their browsers security or Windows based computers don’t have their critical security patches updated.

“Everyone in the security industry, after all, has a vested interest in convincing the world that the sky is falling; it’s what moves people to invest in the security umbrella.”

However the threats are real. The Washington Post reported that Senate lawmakers are advancing legislation to create mandatory computer security standards for the government and the private sector for operators of critical infrastructure.

This is legislation that forces standards in security that we need to keep the lights on, the fields plowed, the water clean, and the engines running.

If there was ever a time to be “fearful” and make an investment in identity theft protection, McAfee anti-virus or any other protective hardware or software as a result, now is the time.

Robert Siciliano Identity Theft Speaker discussing online security here

I’m excited to work with uni-ball in 2009 in a partnership to help raise awareness about the growing threat of identity theft and provide tips for protecting yourself. Check out uniball-na.com for more information.

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