Techgoss.com has reported an interesting development to an incident about an unfair blog usage by some persons in Delhi whichÂ naavi.org subtly brought out some time back.
Naavi.org had brought to the notice of public thatÂ it appeared that a person or a group of persons exhibited a peculiar behaviour on blogs whereÂ comments were postedÂ whichÂ seemed to have one common element running approximatelyÂ on the following linesÂ ”… so and so who is the only/foremost/best expert in the fieldÂ says ….Â “,”The Government of India has accepted his views…Â etc”.Â After a close observation, the matter was brought to my attention by some members of public since the expertise claimed was in the field of Cyber Laws and when the blogs claimed that the suggestions made by the expert were accepted by the Government, it directly conflicted with someÂ information that the undersigned posessed and had posted in naavi.org. There were queries such as “Is this true?”, “Has the Government decided like this?” etc.
In a follow up incident,Â the group recentlyÂ took on a reporter from techgoss making false allegations about him which is indicated in the article of techgoss.com referred earlier. The reporter tried to locate the persons who had raisedÂ the insinuating comment about him only to find out that the personÂ had usedÂ aÂ non existentÂ e-mail address. This indicated that the person was actually a proxy.
For sometime now Naavi.org has been following this new version of Â search engine optimizationÂ and come to a conclusion that thisÂ is aimed atÂ misleading Google search engine and possibly making money out of internet ads such as google adsense. TheÂ strategy starts with posting of an article on one blog by the leader of the group. Then several comments would be posted under the same blog. Further copiesÂ of the postings are also posted under different names in different blogs. The comments and each of the otherÂ copy articles make reference to the group leader and also provide a hyper link to the leader’s blog.
In the process there is a creation of a network of articles each refering to the leader and his website with interlinking hyperlinks. If a robotic engine follows the hyperlinks it will go round a loop several times recording a maze of hyperlinks and counting them as popular references.
In a Google search, this setupÂ is expected to increase the ranking of the leader’s websiteÂ or blog and also provide more google search resultÂ links when a search is amdeÂ for the leader’s name as a key word . The idea is to promote the leader as one of the most referred source on the Internet.
What initially started as an “Internet marketing strategy” worth an e-book on “How toÂ make a name on the Internet?”Â has now taken a little ugly turn since the group’s strategy has beenÂ exposed by Naavi.org. Obviously, Naavi has been made a target by the group to ensure that their marketing continues unhindered.Â Naavi was also recently threatened to keep off a site thaindian.com and not post any comments therein which is contradictory to their own. After this, thereÂ was a barrage of attacks on any body who appeared to hold a contrary view to the group and all those wereÂ accused of supporting Naavi.Â Â It was one such comment that the techgoss.com reporter also faced and tried to investigate.
I am sure that this posting may also raise aÂ barrage of commentsÂ both in this forum itself and elsewhere. But in the interest of maintaining ethics in blogging, it is necessary to expose such efforts of blog misuse.
Â I wish Google take note of this innovative cheating game of the search algorithm.Â Article in Techgoss.com