Several hundred Dallas Area Rapid Transit (DART) buses feature misleading, father-bashing ads purporting to address the serious issue of domestic violence.

One ad depicts a happy little girl with the message “One day my husband will kill me.” Another shows a smiling boy with the message “When I grow up, I will beat my wife.”

The kids are talking about their fathers, and their pathology is due to their fathers’ violence. The ads are, to put it bluntly, hate speech against fathers.

We want DART to take down these anti-father ads. To send a protest email and fax to DART executives, click here.

To depict only males as perpetrators of domestic violence, and only females as victims, is a severe distortion. DV research clearly establishes that men account for half of all DV victims and incur a third of DV-related injuries, as women often employ the element of surprise and weapons to compensate for men’s strength.

In earlier years, it was common to see crime stories presented as if only African-Americans and Latinos were perps, and whites their only victims. We now recognize that these distortions are bigoted. DART’s ads are the same kind of distortions, only the “perps” are now dads.

To send a protest email and fax to DART executives, click here.

The offending ads were placed on the buses by The Family Place, a Dallas Domestic Violence service provider. Family Place Executive Director Paige Flink told Fox News in Dallas that says she designed the ads to provoke, saying “I hope you are offended.”

Flink is practically daring the fatherhood movement to respond, and assumes that domestic violence organizations can insult men with impunity. As a general rule, she has been correct–the domestic violence establishment, much of it funded with your tax dollars, has been allowed to get away with serving the public the false woman-as-victim/man-as-monster domestic violence model.

To send a protest email and fax to DART executives, click here.

DART Buses & Trains serve a total of 10 million commuters per month. To read the Associated Press’ and others’ coverage of the ads, click here.

The message of the DART ads is clear–kids need to be afraid of fathers. Boys need to be afraid to grow up to be like dad, and girls need to fear marrying a man like dad.

Dads-as-Monsters ads such as these influence our popular culture, our news media, our legislators, and our family law courts. If you’re a divorced dad who can only see his kids a few days a month, or who’s the victim of false accusations of abuse, ads like these are one reason

To send a protest email and fax to DART executives, click here.

Two major billboard companies–Clear Channel Outdoor and CBS Outdoor–have already rejected these ads. Jodi Senese of CBS said the ads “can be both misleading and disturbing.”

There are three ads in this series–the two mentioned above and also one apparently gender-neutral ad which discusses the issue of domestic violence and teen suicide. We have no problem with the third, but we want the first two–“One day my husband will kill me” and “When I grow up, I will beat my wife”–removed.

To send a protest email and fax to DART executives, click here.

We abhor domestic violence and child abuse in all forms, and give credit to agencies like The Family Place which help victims. However, by failing (or refusing) to recognize male victims of domestic violence, the domestic violence establishment and The Family Place harm male victims and their children.

Society once swept domestic violence under the rug, marginalizing abused women and their children. As California’s Third District Court of Appeal recognized in a recent decision, today male victims and their children are marginalized. These DART ads are part of that marginalization.

Internationally-recognized domestic violence expert John Hamel, LCSW, a court-certified batterer treatment provider and author of the book Gender-Inclusive Treatment of Intimate Partner Abuse, explains:

“Men account for half of all DV victims and incur a third of DV-related injuries. Ignoring female-on-male violence inhibits our efforts to combat domestic violence.”

To send a protest email and fax to DART executives, click here.

Fathers & Families, a national shared parenting organization, and Los Angeles journalist/radio commentator Glenn Sacks are partnering in a campaign to ask DART to remove these anti-father ads.

Contact DART Executives & Ask Them to Remove These Anti-Father Ads

On our campaign page are the phone numbers, fax numbers, and email addresses for DART’s leading executives. We suggest campaign supporters call the executives listed.

If the intended party is not available, which will often be the case, please leave a short, clear message telling them that you want DART to remove these ads. Leave your name, phone number and email address. Please remember to always be polite, respectful, and to the point.

Running these campaigns takes time and money–to make a tax-deductible contribution to support our efforts, click here.

Many of our supporters live in the Dallas area and use DART. If you are one, please contact us by clicking here.

Best Wishes,
Glenn Sacks
Dr. Ned Holstein, Executive Director of Fathers & Families

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