Hey all…

When I saw the cover of Brocabulary: The New Man-i-festo of Dude Talk, I was intrigued. When I see the term “bro,” I now think of two different things. The first is fraternities, of which I was never involved with in college. The second is the character Dean from the G4 TV show Code Monkeys, who uses “Brocabulary” like a trooper. So I thought… perhaps, as a male, I should attempt to learn more of this part of manly society in which I was never asked to participate…

Boy was I mistaken. I’m evidently not cut out to be talking to the Bros.

Brocabulary Book JacketI thought it might be ok as I chuckled my way through the Brologue. (The definition of a “brologue” is: (n.) A prologue that delves into the rich history of bro-speak.) Beginning with cavemen, working through Mesobrotamia, we get to the Egyptians. The Egyptians you see were famous for “guyroglyphics,” which were roughly equivalent to scrawls on bathroom stalls. The Greeks were really the hearty partiers of their day, which made them easy for the Broman Empire to conquer them… You get the idea.

From there, the book is broken into a number of chapters…

  • Chapter 1: Brommunication — Focuses on how to communicate with your bros
  • Chapter 2: Barticulation — How to deal with your bros at a bar
  • Chapter 3: Player Palaver — How to be a player without offending your bros
  • Chapter 4: Banguage — What to do with a girl when you get her home
  • Chapter 5: Hocabulary — How to deal with the ladies
  • Chapter 6: Chilloquialisms — The art of chilling
  • Well, you get the idea. Some of the other chapter titles aren’t really meant for PG rated company (not like the titles for Chapters 4 or 5 really are either).

Danel Maurer photoFor some of us, I have to say that all this book does is solidify the already warped perception by some members of the opposite sex that all men are pigs. Some men are pigs. I can’t disagree with that. But the rest of us “nice guys” don’t really want to be lumped in with them.

I was expecting a satirical look at “bro-speak,” and instead got a lesson in why I’m glad I was never assimilated by a fraternity in college.

What is this book good for? I see this book becoming a popular gag gift for those friends who fit the mold – especially those middle aged bar hoppers needing a laugh. (Unfortunately some of the recipients of this sort of book will most likely not see the joke and enjoy the book thoroughly, going so far as to adopt the attitudes and techniques described therein. [shudder])

The author, Daniel Maurer, has written for the NY Times, NY Magazine, Nerve, Gawker, McSweeneys, Metro, Modern Drunkard, various humor sites, and a failed porn mag (according to his website, which you can visit his website here).

The book (<em>Brocabulary</em>) will be available on October 7, 2008, from Collins Living, an imprint of HarperCollins Publishers.

As a gag gift, I give this book 4 out of 4. But as a serious work of humor fiction, I don’t think it’s for everybody. It only gets 1 out of 4 from me on that score.

–Fitz

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