Whole Foods Stock Tumbles

Well, it probably is the writing on the wall for an establishment with a top-shelf and top of the line image, in offering premium, high-priced organic foods and produce and extremely premium prices, when Wal-Mart gets into the act. Even regular shoppers at Whole Foods, which I would be if they didn’t cost so darned much joke bitterly about calling the place “Whole Paycheck”. In the Southwest, Whole Foods also has serious competition in the organic food market with a Texas-based chain called Sun Harvest Farms, which has four stores in San Antonio, as opposed to only one Whole Foods. Outlets like Trader Joes’ and Wegmans’ are putting up stiff competition in other cities for the foodies’ dollar. Sun Harvest, while not quite as lux as far as the imports, specialty meats and prepared delicacies go, is every-day competitive as far as quality and prices. And when even a down-market retailer like Wal-Mart is jumping on the organic bandwagon, and the local HEB grocery chain has organic selections, it is hard to avoid the conclusion that Whole Foods has gone about as far as it can go. Organic has gone mainstream, and retailers must be as competitive there as they are in anything else. More here, from Forbes.

“Sgt. Mom” is a freelance writer and retired Air Force NCO who blogs at www.sgtstryker.com, and lives in San Antonio.

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