With their long term contact with label Interscope expiring last year, Nine Inch Nails have decided to take an innovative approach to selling their soon to be released album ‘‘Ghosts I-IV’’. They are taking the Radiohead idea of letting people name their own price one stage further. The first 9 tracks of Ghosts is freely available for download from the Nine Inch Nails web site http://www.nin.com.
For $5 you can download the entire 36 tracks. Ghosts is also being distributed physically by the RED label. Interestingly in a number of different packages ranging from $10 for the basic double CD, up to $300 for the Deluxe set, that includes Vinyl, CD’s, DVD, and Blu-ray formats, together with 3 books.
It will be interesting to see how this experiment works out. And I am sure that other bands will be watching this release carefully. It is one thing for a no name band to experiment with new media and new ideas, it is an entirely different matter when a band with a long and successful career behind them, as is the case with Nine Inch Nails, decide to do it.
Co-incidentally I just received an email from the RED label letting me know my review copy should be going out this week, I wonder if they are sending me the $300 version?
Simon Barrett
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1 user commented in " Nine Inch Nails Experiments With New Album Pricing "
Follow-up comment rss or Leave a Trackbacki think it’s a bit egotistical of you to expect the limited edition version that many hard core fans (and shady eBay resellers) jumped on the second it came out. That version is now sold out so you won’t get it. i’m sure you will be pleased with a free download of the full album.
this is a landmark moment in major artists subverting the whole industry. I could easily go download the pirated torrent of the full version. Instead I paid $5 and feel good inside because I am supporting NIN and this new system of distribution.
Downloading pirated works started because people were sick of getting ripped off with crappy product. Trent put out 25% of the album for free because he was confident people would want the rest. And he was right!
Go get your free version. http://ghosts.nin.com/main/order_options
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