Hip hop king P. Diddy is partnering up with Burger King to launch a co-branded channel on YouTube.com called DiddyTV.

Starting tomorrow, fans can visit DiddyTV to access videos and music from his upcoming CD Press Play which hits stores Oct. 17.

Burger King is also sponsoring Diddy’s concert tour.

Diddy says of the partnership, “They share my passion for being tastemakers and giving the people what they want.” Yes – that makes sense . . . this is, indeed, a match made in heaven. And, of course, tastemaker is a word.

Read about Diddy’s thoughts on staying in school here.

Here’s a little Diddy on TV to hold you over until tomorrow.

For more entertainment news and celebrity gossip, visit Seriously?

Jessica Hendrick is a writer based in Austin, TX who specializes in celebrity commentary and entertainment news reporting. Visit her blog at http://seriously-questionmark.blogspot.com.

Contact her via email at: jhendrick1@austin.rr.com

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