It is appearing to hit the big-city, big-name daily papers, with the Los Angeles Times being absolutely slammed, with an 8% decline. Although a pair of competing New York tabloids did post increased circulation, all the others in the top twenty national newspapers declined, in varying degrees. This is a new and more precipitously steeper plunge, in an established trend of declining circulation for newspapers that has been going on since 1987. Most articles blame the migration of news consumers to the internet, or to television news. While most newspapers do have an on-line presence, the bulk of their advertising presence is still vested in the printed version, as anyone can see when plowing through the paper version, as opposed to their websites.
And Iâ€™ve contributed to this unhappy state of affairs, as far as my local paper is concerned; I cut back to the Friday, Saturday and Sunday editions, when I realized that everything I was reading in it, I had seen on-line, in some cases days before. Then I quit entirely, after realizing that their editorial pages contained so many tired old wheezers that I knew what any of them would have to say on the matter just by looking at their names.
Eh, at least the major dailies are not as far behind the curve as the weekly news magazines. Talk about old news; by the time one reads the latest in Time and Newsweek, the events whereof they write are a week to ten days old. Thatâ€™s almost ancient history, to someone used to getting internet news. Blogger Jeff Jarvis had this recent advice for newspaper publishers.
â€œSgt Momâ€ is a freelance writer and retired Air Force NCO, who blogs at www.sgtstryker.com, and lives in San Antonio, Texas.